Are you currently planning a vacation for you and your family? When you start to do this, you may realize that getting all of this done is very difficult, especially if you have limited time. Most people will use travel websites, companies like Priceline.com to book all of their flights, hotels, and car rentals, but sometimes it’s better to work with a professional that can do all of this for you. Travel agents used to be the only way that you could get your vacation booked, especially before the Internet. They had all of the connections necessary to set up your itinerary, making sure that you got the best deals that were available. The World Wide Web has changed everything regarding the travel industry, making it very simple for people to find hotels or flights at discounted rates. When people are searching online, if you would prefer that they found your travel agency, instead of using one of the online travel clearing houses like Expedia, you should consider using search engine optimization strategies to help you out. The following strategies are designed to help people that are working for a travel agency, or that own one outright, helping you to get to the top of the search engine listings for your most profitable keywords.
Reasons To Use A Travel Agency
To understand why people searching for flights, car rentals, or even vacation packages would want to use the search engines to find a travel agent, you have to think from the perspective of the person that is searching for vacation or travel information, specifically when you are choosing the keywords that you want to target. The main reason that people use a travel agency is because it makes booking every aspect of their trip very simple. For example, if someone is simply booking a flight, and they have Internet access, this is something that they can probably do on their own. However, if you are thinking about planning a European vacation, and stopping at multiple destinations, people will want to use a travel agency because they can handle every single aspect of your travel plans, making sure that your hotels, cars, or even the travel guides that you will need, will be ready to use during your trip.
Choosing The Right Keywords
All of the keywords that you will use should be connected to very popular search terms such as travel agency, travel agencies, and travel experts. You will then want to target your specific area such as the city that you are living in, or the state, something that people will type in when they are looking for a travel agency near them. Additionally, if you specialize in particular types of trips, you can add those to your keywords as well. If you are an expert at booking a Hawaiian vacation or traveling throughout Italy, these are also keywords that should be part of your search engine optimization strategies.
What Exactly Is Search Engine Optimization?
Search engine optimization is a series of strategies that are implemented with the intent of helping people rank their website on the search engines. When a person searches for a particular product or service, they will type in the keywords, and the results are going to be presented that are related to the search that they are doing. For example, if someone is searching for information on traveling to Africa, the websites that rank the highest are the ones that people will click on first. There is an assumption that people make when using the search engines that the top listings are the ones that will help them the most. Your goal as the owner of a travel agency is to get as many keywords ranking on the first page, or in the number one position, for keywords related to what you do. As mentioned earlier, the keywords that you will want to rank for will be anything and everything that is travel related. Search engine optimization comes in a couple of different forms including on-site and off-site optimization. Let’s look at each one of these, show you how to do them, and then recommend an choice if you don’t want to do this yourself.
On-Site And Off-Site Optimization
If you are doing on-site optimization for your travel website, then you will want to change a few things on your website to help it to rank easily. For example, you will want to use images related to the different trips that you offer, each on an individual page, along with related videos that are embedded. It’s also important to use unique content, and despite how easy it is to copy content from article directories about all things related to travel, it is imperative that you use something that is absolutely unique or curated content that uses just a small amount of articles that already exist on the web, so that you can achieve a higher ranking. Two other on-site optimization strategies include interlinking related pages and also linking out to authority sites that are already ranking for your targeted keywords. Off-site optimization is simply called link building, specifically backlinks that are pointing back to each page on your website, targeting one specific keyword. All of these strategies work very well, as long as you are consistent, but it is very time-consuming to do. This is why most people, more than ever before, are using a professional online marketing expert that can do all of this work for them.
Once you have identified all of the keywords that you want to target, and you have started using the SEO strategies that we have recommended, you should start to see a dramatic change in the ranking for all of your web pages, allowing you to generate more traffic. If you can’t do this on your own, search engine optimization strategies can also be implemented by SEO experts in your city or town. You can also find these companies online that can essentially rank any website for specific keywords, regardless of where they are actually from. This will take a little bit of time to reach the top of the search engines, but once you are on the first page, you will start to generate more traffic. Your goal is always to reach the number one position for every keyword that you are targeting, and if you can do this, you will dramatically change the amount of traffic that will be visiting your travel agency website.